About Us
About Us
At Bookabiz, our mission is to help gym owners grow their businesses by generating high-quality appointments and turning them into loyal, long-term members.
We understand that the fitness and martial arts industry is more competitive than ever. Standing out online isn’t optional anymore — it’s essential. That’s why we’ve built a complete, done-for-you system that handles everything from AI-driven lead generation and reactivation campaigns to appointment booking and website optimization — all designed to keep your gym full and your brand growing.
Founded in 2023 and based in Victoria, Australia, Bookabiz was created by Tom Lyons, a lifelong fitness enthusiast and martial artist. With a black belt in Taekwondo and a deep passion for both training and business growth, Tom understands the mindset and discipline it takes to succeed in the gym world. His goal was to bring that same focus and drive into marketing — helping gym and fight studio owners scale faster, stay consistent, and dominate their local markets through smart, results-driven systems.
Putting YOU First
At Bookabiz, we believe in putting gym owners first. Every gym is different — from powerlifting and strength gyms to martial arts academies — and we take the time to understand each one’s unique goals and challenges. Our team builds tailored marketing systems that attract quality members, increase retention, and keep your gym thriving. We stay ahead of the curve with the latest AI tools, advertising methods, and automation strategies so our clients always get the most effective and efficient results possible.
We Focus On Bringing
Consistent Leads & Appointments
One of our core values at Bookabiz is transparency. We believe gym owners deserve to know exactly what’s happening inside their business and how their growth is tracking. That’s why we’ve built a custom dashboard that lets you see your leads, booked appointments, and new members — all in one place, anytime you like.
At Bookabiz, we know that your success is our success. We’re committed to helping gym owners — from weightlifting and powerlifting gyms to martial arts academies — achieve consistent, predictable growth every month. Using the most up-to-date marketing methods and automation tools, our mission is simple: keep your gym full, your schedule busy, and your brand growing.